WHO BARBECUES?

A record 17.4 million grills were shipped in 2007. (HPBA.org)

Who barbecues?
Practically everyone! A 2005 study conducted by the Hearth, Patio & Barbecue Association (HPBA) shows that 81 percent of all U.S. households own a grill. And, 96 percent of grill owners actually used their grill in the past year. More than 15 million new grills were shipped in 2005 alone.

When do we barbecue?
A majority of grill owners use their grills year-round, with 47 percent grilling at least 1-2 times per week during peak summer months. The most popular grilling occasions are Fourth of July, Memorial Day and Labor Day, but an increasing number of grillers report using their grills during the winter, too!

Where do we barbecue?
Literally, everywhere across the country including backyards, vacation homes, campsites, public parks, and while tailgating at football games and NASCAR races. The increasing popularity of outdoor heaters and chimineas makes it comfortable and convenient to cook out in nearly any climate at any time.

Nascar Demographics
A massive, loyal fan base - 75 million people or one
in three US adults are NASCAR fans.

NASCAR is the number-two sport on television
in the US and is broadcast in over 100 countries in 21 languages.

17 of the 20 attented sporting
events in the US were NASCAR events.

Over $2 Billion in licensed product
sales annually, making NASCAR a consistent
performer among all major sports.

NASCAR fans are three times as likely
to try and purchase NASCAR sponsor's products and services.

Gender Distribution
60% Male 40% Female

Family Statistics
38% % of Families with Kids under 18

Age Distrbution

Age	U.S. Pop.	Nascar Fans	Index
18-34	32%	32%	100
35-44	21%	26%	124
45+	47%	43%	91

Income Distribution

$	U.S. Pop.	Nascar Fans	Index
$30-50K	22%	29%	132
$50-75K	18%	22%	100
$75-100K	12%	12%	100
$100K +	9%	8%	89

Regional Distribution

Region	U.S. Pop.	Nascar Fans	Index
Northeast	20%	20%	100
Midwest	23%	24%	104
South	35%	38%	109
West	21%	19%	90